Post by parverj9x10 on Feb 20, 2024 4:58:56 GMT -5
This includes a mix of commercial e-commerce and service pages and informational results. The data is even more telling when we look specifically at the informational results. Some of the top results here contain video content from the page and at least one of the top organic results in the search contains video from the page. This data suggests that including video can be very helpful if you are producing informative content. Of course the data is not conclusive. I only tested this keyword and it doesn't necessarily indicate that the video content on the page is a ranking factor. There may be other correlations and metrics at play. For example, pages with video content may also spend more time developing stronger written content and thereby improve their rankings. It does, however, give us some glimpses into the importance of video.
Why not do some industry specific research pick a keyword in your niche and see how many homepages also have video content. This can inform your strategy and help you spot opportunities to enhance your pages with video content to improve your rankings. Video schema markup You can add video schema markup or structured data when you include video on your page. This doesn't directly Country Email List improve rankings but is helpful when doing it with video. Done right it will generate a video thumbnail next to your organic search results. This increases clicks and helps increase your organic CTR. Use Videos to Drive Traffic If you choose not to include videos in your page content you can still make video content that will drive traffic by hosting it on and ranking in those results. If your videos are well branded they will help increase brand awareness.
Over time this increases customer loyalty, increases the number of and increases website traffic and foot traffic. The link in the link description is. This means they do not pass link equity to your website. But including a link in the video description is still valuable. If the link takes users to a useful page where they can find more information then it can drive traffic to your website. Want to learn more about how to optimize your videos to rank in read our blog on . Avoid Common Video Mistakes Here are some tips so you don't end up with more negatives than positives when proceeding with video. Page Speed Video does affect page speed which is a ranking factor. The best way to include video content on your page is to embed content hosted on an external website such as or. This reduces the negative impact of video on page speed. An alternative is to host the video yourself.
Why not do some industry specific research pick a keyword in your niche and see how many homepages also have video content. This can inform your strategy and help you spot opportunities to enhance your pages with video content to improve your rankings. Video schema markup You can add video schema markup or structured data when you include video on your page. This doesn't directly Country Email List improve rankings but is helpful when doing it with video. Done right it will generate a video thumbnail next to your organic search results. This increases clicks and helps increase your organic CTR. Use Videos to Drive Traffic If you choose not to include videos in your page content you can still make video content that will drive traffic by hosting it on and ranking in those results. If your videos are well branded they will help increase brand awareness.
Over time this increases customer loyalty, increases the number of and increases website traffic and foot traffic. The link in the link description is. This means they do not pass link equity to your website. But including a link in the video description is still valuable. If the link takes users to a useful page where they can find more information then it can drive traffic to your website. Want to learn more about how to optimize your videos to rank in read our blog on . Avoid Common Video Mistakes Here are some tips so you don't end up with more negatives than positives when proceeding with video. Page Speed Video does affect page speed which is a ranking factor. The best way to include video content on your page is to embed content hosted on an external website such as or. This reduces the negative impact of video on page speed. An alternative is to host the video yourself.